Black Friday 2025 Deals!

Industry-leading mountain knee pads with D3O armor. The Launch Pro D3O Knee Guards leverage our relationship with D3O - the worldwide leader in imp...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

Knee guards built to pedal and protect with D3O You want that knee protection, but you don't want to sacrifice mobility and pedal efficiency to do...

ULTRALIGHT, PEDAL-FRIENDLY MTB KNEE GUARDS The Enduro D3O Knee Guard offers our highest level of protection in an ultra-light, pedal-friendly desi...

Stylish, affordable, MIPS™ trail helmet. The Mainframe MIPS™ Helmet gives you exactly what you're looking for in an affordable helmet: proven safet...

Slip-on elbow guards designed with D3O. The Launch D3O Elbow Guards offer an excellent combination of impact absorbing protection with a value-focu...

Lightweight slip-on knee pads. Shuttling to the top of the mountain isn't always an option, and besides, sometimes it's nice to earn the descent. T...

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratin...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

Lightweight slip-on knee pads with D3O You don't hold back, and for that simple reason, we've designed a set of slip-on knee pads that'll let you ...

MUSCLE TANK TOP Follow your bliss. For those of you that have caught the travel bug, there is barely an hour between getting home and planning the...

The WHIT3 Label Youth Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a ma...

The WHIT3 Label Youth Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a ma...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

F-HEAD-X SCOOP NECK TANK Our classic F-HEAD-X logo is featured center chest on the Cortex Tank. This essential spring style lets you show your Fox...

Who needs camo in the water? If you love this classic pattern, you do. A camo print is never out of style, and the Overhead Camo Stretch Boardshort...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

Lightweight slip-on elbow pads. Shuttling to the top of the mountain isn't always an option, and besides, sometimes it's nice to earn the descent. ...

AFFORDABLE MIPS™ TRAIL HELMET FOR YOUNG RIDERS. Don't take chances with their most precious asset - their brain. The Youth Mainframe Helmet deliver...

PERFORMANCE TANK WITH MOISTURE WICKING TECHNOLOGY. Made with TruDri fabric to wick away sweat, the ON DECK Tech Tank will dry four times faster th...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

A PREMIUM TEE FOR MAXIMUM COMFORT AND SOFT FEEL The Castr Premium Tank features our iconic shield F-O-X logo on our super-comfortable, 100% cotton...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

A PREMIUM TANK FOR MAXIMUM COMFORT AND SOFT FEEL The F-Head-X Slider Premium Tank is made on our super-comfortable, 100% cotton combed side seam j...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

Premium fine knit jersey for maximum comfort and soft feel •   Side seam construction maintain the integrity and structure wash after wash •   10...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Industry-leading mountain elbow pads with D3O armor. The Launch Pro D3O Elbow Guards leverage our relationship with D3O - the worldwide leader in i...

Essential protection and open-face performance The Speedframe Helmet has premium features usually found only on much more expensive helmets. A Mip...

The Fader is a long-running etnies style with the trademark etnies logo integrated into the heel area. With a 300 NBS rubber outsole, it also featu...

The Faze has a Foam Lite 1 insole with a die cut EVA midsole. It has a 400 NBS rubber outsole with a padded tongue and collar. Similar to etnies cl...

A PREMIUM TANK FOR MAXIMUM COMFORT AND SOFT FEEL The Predator Premium Tank is made on our super-comfortable, 100% cotton combed side seam jersey f...

A PREMIUM TANK FOR MAXIMUM COMFORT AND SOFT FEEL  The Predator Premium Tank is made on our super-comfortable, 100% cotton combed side seam jerse...

EFFORTLESS STYLE Elevate your wardrobe with the Women's Ascot tank. Designed with a soft and durable fabric blend, a comfy fit, and race-inspired ...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...