Shift

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Shift White Label Republic LE Race Pants The WHIT3 Label Republic Limited Edition Race Pants feature a clean minimalist aesthetic with Shift brand...

Shift introduces Republic, a limited edition collection celebrating our new home of San Clemente, California. The collection’s clean, bold design a...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

THE STORY Introducing the WHIT3 Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this...

High-impact plastic shell elbow guards with ventilated foam padding and abrasion resistant bindings to keep you cool, comfortable and well protecte...

The 3LACK Label Pro glove focuses on protection and durability. The top of the hand uses a stretch ripstop for the ideal balance of strength and de...

Limited Edition | Iceland is inspired by the black sand beaches, abundant glacial masses and grey overcast skies of the Nordic Island nation and th...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

Limited Edition | Iceland is inspired by the black sand beaches, abundant glacial masses and grey overcast skies of the Nordic Island nation and th...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

If Chuck Norris were to enter a race to save the World, this is what he’d rock. Our Dead Eye collection takes its name from the soul-less all-black...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The White Label collection takes everything down to its bare and most essential bones to bring you simple, functional, style and performance. The S...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

THE STORY Introducing the WHIT3 Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...