Black Friday 2025 Deals!

Industry-leading mountain knee pads with D3O armor. The Launch Pro D3O Knee Guards leverage our relationship with D3O - the worldwide leader in imp...

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

Shift White Label Republic LE Race Pants The WHIT3 Label Republic Limited Edition Race Pants feature a clean minimalist aesthetic with Shift brand...

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

Shift introduces Republic, a limited edition collection celebrating our new home of San Clemente, California. The collection’s clean, bold design a...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

Knee guards built to pedal and protect with D3O You want that knee protection, but you don't want to sacrifice mobility and pedal efficiency to do...

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratin...

A PREMIUM TANK FOR MAXIMUM COMFORT AND SOFT FEEL The F-Head-X Slider Premium Tank is made on our super-comfortable, 100% cotton combed side seam j...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

Slip-on elbow guards designed with D3O. The Launch D3O Elbow Guards offer an excellent combination of impact absorbing protection with a value-focu...

A PREMIUM TEE FOR MAXIMUM COMFORT AND SOFT FEEL The Castr Premium Tank features our iconic shield F-O-X logo on our super-comfortable, 100% cotton...

A PREMIUM TANK FOR MAXIMUM COMFORT AND SOFT FEEL The Predator Premium Tank is made on our super-comfortable, 100% cotton combed side seam jersey f...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The Faze has a Foam Lite 1 insole with a die cut EVA midsole. It has a 400 NBS rubber outsole with a padded tongue and collar. Similar to etnies cl...

PERFORMANCE TANK WITH MOISTURE WICKING TECHNOLOGY. Made with TruDri fabric to wick away sweat, the ON DECK Tech Tank will dry four times faster th...

A PREMIUM TANK FOR MAXIMUM COMFORT AND SOFT FEEL  The Predator Premium Tank is made on our super-comfortable, 100% cotton combed side seam jerse...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

PERFORMANCE-FOCUSED OPEN-FACE TRAIL HELMET. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Rating...

Designed, tested, and 100% skateboarding approved by Emerica pro Leo Romero, this updated version of the Emerica classic Laced features a low profi...

Who needs camo in the water? If you love this classic pattern, you do. A camo print is never out of style, and the Overhead Camo Stretch Boardshort...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

The WHIT3 Label Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a matching...

Limited Edition | Iceland is inspired by the black sand beaches, abundant glacial masses and grey overcast skies of the Nordic Island nation and th...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Lightweight slip-on knee pads. Shuttling to the top of the mountain isn't always an option, and besides, sometimes it's nice to earn the descent. T...

The Pillar is a brand new style offered in the emerica footwear line. It is a true mid top for ankle support. It is a double wrapped vulcanized sho...

Premium fine knit jersey for maximum comfort and soft feel •   Side seam construction maintain the integrity and structure wash after wash •   10...

100% cotton combed side seam jersey for a perfect fit that holds its shape wash after wash. Classic tank style Screen-printed graphics Side se...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Lightweight slip-on elbow pads. Shuttling to the top of the mountain isn't always an option, and besides, sometimes it's nice to earn the descent. ...