SHIFT

In 1997 Shift and Jeff Emig set out to do things differently, crafting a narrative that would send reverberations through the sport for decades to ...

The all-new 3LACK Label Jersey, with a multi-paneled, moisture wicking construction, featuring Jeff Emig's 20th-anniversary graphics. In 1997 Shif...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

Jersey Engineered with articulated, multi-panel construction for a superior fit on the bike Technical moisture wicking polyester main body Ful...

The jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfort and utili...

Introducing the 3LACK Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited ed...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out...

Featuring a minimalistic dual-color design, the 3LACK Label Race 1 jersey is primed to standout on the track for its appearance while keeping you o...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Stretch re...

The 3LACK Label Pro Glove was strategically designed for enhanced protection and durability. We focused on protection and durability to create a g...

The 3LACK Label Pro glove focuses on protection and durability. The top of the hand uses a stretch ripstop for the ideal balance of strength and de...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

TThe 3LUE Label Pant radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (Bl...

Minimalistic glove design offers maximum bar feel, dexterity and lever control. Pure comfort. The 3LUE (Blue) Label Air Glove features an adaptive...

Introducing the Blue Label 2.0 Jersey from our Iceland Collection. This Limited Edition jersey was inspired by the remote island’s Black sand beach...

Introducing the 3LUE Label 2.0 Pants from our Iceland Collection. These Limited Edition pants were inspired by the remote island’s black sand beach...

Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held...

The Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held vision for on-track performanc...

The 3LUE Label Jersey radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (B...

The 3LUE Label Pant radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (Blu...

TThe 3LUE Label Pant radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (Bl...