Black Friday 2025 Deals!

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

The 3LUE Label Pant radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (Blu...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

The Shift Blue Label Pants are made from premium material for a comfortable fit while riding. Excellent design combined with quality materials and ...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The all-new Recon Venture Pants gives you a fresh option in performance motocross pants. They're designed to do it all - track, offroad trails, des...

DESCRIPTION Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a ...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

Technical, moisture wicking polyester and mesh fabrics throughout Full mesh back panel for maximum ventilation Articulated, multi-panel constru...

Technical, moisture wicking polyester and mesh fabrics throughout Full mesh back panel for maximum ventilation Articulated, multi-panel constru...

Technical, moisture wicking polyester and mesh fabrics throughout.  Four-panel construction. Technical collar design. Relaxed fit with drop ta...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

The 3LUE Label Jersey radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (B...

Introducing the Blue Label 2.0 Jersey from our Iceland Collection. This Limited Edition jersey was inspired by the remote island’s Black sand beach...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON Drift jersey features a black-on-black color scheme ...

Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON jersey features a black-on-black color scheme with a...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Just breathe in the innovation that is the BLUE LABEL race jersey. Thoughtful premium material choices gives an ideal feel to racers that require f...

Cinturato™ Gravel S is the gravel tryre for soft and muddy terrain, it is a versatile model that delivers a safe cycling experience in adverse weat...

Cinturato™ Gravel S is the gravel tryre for soft and muddy terrain, it is a versatile model that delivers a safe cycling experience in adverse weat...

The Cinturato™ Gravel M is a gravel-specific tyre designed for mixed terrain, where the surface varies between compact and unstable terrain and all...

The Cinturato™ Gravel M is a gravel-specific tyre designed for mixed terrain, where the surface varies between compact and unstable terrain and all...

Designed for hardpacked cross-country and marathon courses: the best trade-off between speed and grip. Low profile and compact tread pattern for ri...

Aggressive trail tyre for extreme and loose conditions, from dry loam to sticky mud. The tall profile and widely spaced tread pattern cuts into and...

Rear wheel specific tyre: special tread pattern engineered for traction and braking grip. The perfect rear tyre for trail and downcountry riding. M...

P ZERO™ Race TLR SL has been developed together with professional riders of the World Tour and is our fastest and best performing tubeless-ready ro...

The most versatile tyre in the Scorpion™ Trail range: covering a wide range of uses while offering maximum support. Medium profile tread pattern fo...

Essential protection and open-face performance The Speedframe Helmet has premium features usually found only on much more expensive helmets. A Mip...

Essential protection and open-face performance The Speedframe Helmet has premium features usually found only on much more expensive helmets. A Mip...

Essential protection and open-face performance The Speedframe Helmet has premium features usually found only on much more expensive helmets. A Mip...

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratin...

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratin...

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratin...

A new slip-on style inspired by the Marana that is a single wrapped vulcanized shoe. It has a force shield reinforced upper with a Foam Lite 2 mold...

The Fader is a long-running etnies style with the trademark etnies logo integrated into the heel area. With a 300 NBS rubber outsole, it also featu...

As etnies‰Ûª best-selling silhouette, the Jameson 2 Eco is made using both recycled plastic and recycled rubber. This low-top shoe features a faux-...

As etnies' best-selling silhouette, the Jameson 2 Eco is made using both recycled plastic and recycled rubber. This low-top shoe features a faux-vu...