Shift

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

Limited Edition | Iceland is inspired by the black sand beaches, abundant glacial masses and grey overcast skies of the Nordic Island nation and th...

Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held...

The Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held vision for on-track performanc...

DESCRIPTION Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The WHIT3 Label Youth Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a ma...

The WHIT3 Label Youth Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a ma...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

The all-new 3LUE Label 2.0 Glove features unapparelled movement and weight reduction with industry-leading durability. The innovative RAW wrist des...

We took a minimalistic approach to the WHIT3 (White) Label glove design. Everything unnecessary was stripped away, creating a lightweight, more com...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

Pants 600D polyester main body construction provides excellent durability Articulated design in the hip and knees conform to the rider while in...

Jersey Engineered with articulated, multi-panel construction for a superior fit on the bike Technical moisture wicking polyester main body Ful...

The Shift Assault Pant offers excellent comfort and mobility thanks to its articulated design and the clever use of stretch panels in high stress a...

Pants 600D main body material. Technical, articulated design. Full grain leather inner knee panels Multiple stretch-zones, including a hidden...

Technical, moisture wicking polyester and mesh fabrics throughout. Full Mesh back panel for maximum ventilation. Articulated, multi-panel const...

Durable, 900D main body material Aggressively articulated design Dual-layer, full grain leather inner knee panels Multiple stretch-zones, incl...

Technical, moisture wicking polyester and mesh fabrics throughout Full mesh back panel for maximum ventilation Articulated, multi-panel constru...

900D Polyester main body material for enhanced durability Ergonomic pre-curved RAP construction = Perfect fit in ride position New Quad stretch...

THE STORY Introducing the WHIT3 Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this...

Introducing the WHIT3 Label Jersey from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited e...

The WHIT3 (White) Label Helmet elevates expectations for quality, value, and style. We call it simplistic innovations. This refined approach result...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The White Label collection takes everything down to its bare and most essential bones to bring you simple, functional, style and performance. The S...