Shift

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfort and utili...

Introducing the 3LUE Label 2.0 Pants from our Iceland Collection. These Limited Edition pants were inspired by the remote island’s black sand beach...

The WHIT3 (White) Label Helmet elevates expectations for quality, value, and style. We call it simplistic innovations. This refined approach result...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held...

The Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held vision for on-track performanc...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The WHIT3 Label Youth Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a ma...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

The all-new 3LUE Label 2.0 Glove features unapparelled movement and weight reduction with industry-leading durability. The innovative RAW wrist des...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

Technical Polyester fabric provides moisture wicking function as well as increased durability. V Neck collar increases comfort and performance ...

50/50 Cotton-poly Tee Soft hand plastisol in on front Regular fit

Introducing the WHIT3 Label Jersey from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited e...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The White Label collection takes everything down to its bare and most essential bones to bring you simple, functional, style and performance. The S...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Introducing the 3LACK Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited ed...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The WHITE LABEL race pant sets a new expectation of quality and performance in a value driven product. The pant gives you functional design choices...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

DESCRIPTION Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

DESCRIPTION Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series...

In 1997 Shift and Jeff Emig set out to do things differently, crafting a narrative that would send reverberations through the sport for decades to ...

The new R3CON Coaches Jacket is a riding version of the popular lifestyle staple. It’s perfect for your warmup laps during the chill of the morning...

The WHIT3 Label Youth Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a ma...

The WHIT3 Label Youth Race pants features a clean minimalistic aesthetic with Shift branding on the outer thighs and lower knees. Pair it with a ma...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...