Shift

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

Shift introduces Republic, a limited edition collection celebrating our new home of San Clemente, California. The collection’s clean, bold design a...

The 3LACK Label Pro glove focuses on protection and durability. The top of the hand uses a stretch ripstop for the ideal balance of strength and de...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The White Label collection takes everything down to its bare and most essential bones to bring you simple, functional, style and performance. The S...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

80/20 Cotton-poly Fleece Applique on front Extrerior Woven label at side seam  

50/50 Cotton-poly Tee Soft hand plastisol in on front Regular fit

50/50 Cotton-poly Tee Soft hand plastisol in on front Regular fit

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

The White Label collection takes everything down to its bare and most essential bones to bring you simple, functional, style and performance. The S...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out...

80/20 Cotton-poly Fleece Print and Embriodery on front Logo print on Sleeve Extrerior Woven label at side seam  

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The new R3CON Venture Jersey is where on bike performance and off bike comfort meet. Featuring a waffle knit drirelease fabric, you’re going to wan...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

Featuring a minimalistic dual-color design, the 3LACK Label Race 1 jersey is primed to standout on the track for its appearance while keeping you o...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

Minimalistic glove design offers maximum bar feel, dexterity and lever control. Pure comfort. The 3LUE (Blue) Label Air Glove features an adaptive...

The White Label collection takes everything down to its bare and most essential bones to bring you simple, functional, style and performance. The S...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Youth WHIT3 Labe...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The all-new 3LACK Label Jersey, with a multi-paneled, moisture wicking construction, featuring Jeff Emig's 20th-anniversary graphics. In 1997 Shif...