Shift

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

Shift introduces Republic, a limited edition collection celebrating our new home of San Clemente, California. The collection’s clean, bold design a...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

The 3LACK Label Pro glove focuses on protection and durability. The top of the hand uses a stretch ripstop for the ideal balance of strength and de...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

80/20 Cotton-poly Fleece Applique on front Extrerior Woven label at side seam  

Cotton Spandex Twill Flat embriodery front and back Medium Profile Flexfit  

80/20 Cotton-poly Fleece Applique on front Extrerior Woven label at side seam  

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

50/50 Cotton-poly Tee Soft hand plastisol in on front Regular fit

The WHIT3 Label Race jersey features raglan style color blocking on the shoulders along with Shift bar bolt logo on the chest for a look that stand...

50/50 Cotton-poly Tee Soft hand plastisol in on front Regular fit

THE STORY Introducing the WHIT3 Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

80/20 Cotton-poly Fleece Print and Embriodery on front Logo print on Sleeve Extrerior Woven label at side seam  

Introducing the WHIT3 Label Jersey from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited e...

The new R3CON Venture Jersey is where on bike performance and off bike comfort meet. Featuring a waffle knit drirelease fabric, you’re going to wan...

Cotton Spandex Twill Flat embriodery front and back Medium Profile Flexfit  

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

The all-new WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. The ...

Technical Polyester fabric provides moisture wicking function as well as increased durability. V Neck collar increases comfort and performance ...

Cotton Spandex Twill 3D Flat embriodery on front Flat Embriodery on back Medium Profile Flexfit  

Cotton Spandex Twill 3D Flat embriodery on front Flat Embriodery on back Medium Profile Flexfit  

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Youth WHIT3 Labe...

The new R3CON Coaches Jacket is a riding version of the popular lifestyle staple. It’s perfect for your warmup laps during the chill of the morning...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

Introducing the WHIT3 Label Jersey from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited e...

Minimalistic glove design offers maximum bar feel, dexterity and lever control. Pure comfort. The 3LUE (Blue) Label Air Glove features an adaptive...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

50/50 Cotton-poly Tee Soft hand plastisol and high desity ink at front Regular fit

80/20 Cotton-poly Fleece Print and Embriodery on front Logo print on Sleeve Extrerior Woven label at side seam  

Relaxed, over the boot pant provides both comfort and style Heavy-duty 600D polyester construction provides excellent durability Adjustable wai...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON jersey features a black-on-black color scheme with a...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON jersey features a black-on-black color scheme with a...