Black Friday 2025 Deals!

Pants 600D main body material. Technical, articulated design. Full grain leather inner knee panels Multiple stretch-zones, including a hidden...

The Shift Assault Pant offers excellent comfort and mobility thanks to its articulated design and the clever use of stretch panels in high stress a...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

Pants 600D polyester main body construction provides excellent durability Articulated design in the hip and knees conform to the rider while in...

Pants 600D polyester main body construction provides excellent durability Articulated design in the hip and knees conform to the rider while in...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

TThe 3LUE Label Pant radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (Bl...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The Shift Blue Label Pants are made from premium material for a comfortable fit while riding. Excellent design combined with quality materials and ...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

The 3LUE Label Jersey radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (B...

Introducing the Blue Label 2.0 Jersey from our Iceland Collection. This Limited Edition jersey was inspired by the remote island’s Black sand beach...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON Drift jersey features a black-on-black color scheme ...

Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a mutually held...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON jersey features a black-on-black color scheme with a...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

Just breathe in the innovation that is the BLUE LABEL race jersey. Thoughtful premium material choices gives an ideal feel to racers that require f...

Cinturato™ Gravel S is the gravel tryre for soft and muddy terrain, it is a versatile model that delivers a safe cycling experience in adverse weat...

The Cinturato™ Gravel M is a gravel-specific tyre designed for mixed terrain, where the surface varies between compact and unstable terrain and all...

Rear wheel specific tyre: special tread pattern engineered for traction and braking grip. The perfect rear tyre for trail and downcountry riding. M...

P ZERO™ Race TLR SL has been developed together with professional riders of the World Tour and is our fastest and best performing tubeless-ready ro...

The most versatile tyre in the Scorpion™ Trail range: covering a wide range of uses while offering maximum support. Medium profile tread pattern fo...

Essential protection and open-face performance The Speedframe Helmet has premium features usually found only on much more expensive helmets. A Mip...

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratin...