Black Friday 2025 Deals!

A PREMIUM TEE FOR MAXIMUM COMFORT AND SOFT FEEL 100% cotton combed side seam jersey for a perfect fit that holds its shape wash after wash. FEATU...

100% cotton combed side seam jersey for a perfect fit that holds its shape wash after wash. Classic tank style Screen-printed graphics Side se...

Our Mens Heritage Forger tank is lightweight, breathable and has a soft premium feel for ultimate comfort. The magic comes from our TruDri moisture...

FOX GRAPHIC MUSCLE TANK Fox Moto-X style is all over this muscle tank for a fresh and fun look all summer long.

The new R3CON Venture Jersey is where on bike performance and off bike comfort meet. Featuring a waffle knit drirelease fabric, you’re going to wan...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

ULTRALIGHT, PEDAL-FRIENDLY MTB KNEE GUARDS The Enduro D3O Knee Guard offers our highest level of protection in an ultra-light, pedal-friendly desi...

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratin...

Our maximum coverage mountain bike helmet featuring ear protection and open face ventilation Redefining open-face mountain bike helmets, the Dropf...

BEST IN CLASS HELMET SAFETY The Dropframe Pro helmet earned the “Best Available” 5-Star rating from Virginia Tech University. Additionally, the Dr...

EFFORTLESS STYLE Elevate your wardrobe with the Women's Hightailt tank. Designed with a soft and durable fabric blend, a comfy fit, and race-inspi...

FOX GRAPHIC TANK Be race ready every day of the week with our victory flag-inspired Richter Tank. The full-size F-O-X, Fox Head, and checkered fla...

FOX GRAPHIC TANK The Lapped Tank features a full-size Fox Head logo on the back with a small script F-O-X Racing logo on the left chest for a clea...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

When a product is decisive to not follow the normal, true innovation can happen. The all new BLACK LABEL Invisible glove brings exactly what the ri...

Minimalistic glove design offers maximum bar feel, dexterity and lever control. Pure comfort. The 3LUE (Blue) Label Air Glove features an adaptive...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

Featuring a minimalistic dual-color design, the 3LACK Label Race 1 jersey is primed to standout on the track for its appearance while keeping you o...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

ULTRALIGHT, MOVEMENT-FRIENDLY MTB ELBOW GUARDS The Enduro D3O Elbow Guard offers our highest level of protection in an ultra-light, pedal-friendly...

Premium fine knit jersey for maximum comfort and soft feel •   Side seam construction maintain the integrity and structure wash after wash •   10...

SUMMER STAPLE The Civic Stadium Tank is the perfect piece to start building your summer wardrobe on. Soft and comfortable, this relaxed fit tank i...

What? Not a black t-shirt? Yep, Navy Blue will add some color to your apparel collection but still hides stains pretty well. Features our classic ...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Youth WHIT3 Labe...

Your young rider can get the look of Shift’s Geico Honda team with the WHITE Label Race 2 jersey which is based off the adult design from our 3LACK...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

Shift introduces Archival, a limited edition series of drops celebrating the OG years of Shift. From Fro Daddy to Cinqmars, the series brings back ...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The all-new 3LACK Label Jersey, with a multi-paneled, moisture wicking construction, featuring Jeff Emig's 20th-anniversary graphics. In 1997 Shif...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

A LIGHT COMPRESSION BASE LAYER WITH INTEGRATED D3O KNEE PROTECTION AND CHAMOIS Designed with input from our global athletes, the Enduro Pro Tight ...

Stylish, affordable, MIPS™ trail helmet. The Mainframe MIPS™ Helmet gives you exactly what you're looking for in an affordable helmet: proven safet...

Stylish, affordable, MIPS™ trail helmet The Mainframe MIPS™ Helmet gives you exactly what you're looking for in an affordable helmet: proven safet...

Essential protection and open-face performance The Speedframe Helmet has premium features usually found only on much more expensive helmets. A Mip...

Proven Mips™ coverage for superior open-face performance The Speedframe Helmet has premium features usually meant for much more expensive helmets....