Black Friday 2025 Deals!

In 1997 Shift and Jeff Emig set out to do things differently, crafting a narrative that would send reverberations through the sport for decades to ...

DESCRIPTION Debuting Saturday night at A1, the Bloodline Collection celebrates Shift’s partnership with the GEICO Honda 250 SX team that shares a ...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

With their face-melting style and race-inspired graphics, the Syz Boardshorts - 20" are ready to make your style stance known. Featuring a four-way...

OFT MICROFIBER BOARDSHORTS WITH DWR Be seen all summer long in our Overhead Camo Stretch Boardshort. The 18” length lays just above the knee, and ...

OFT MICROFIBER BOARDSHORTS WITH DWR Be seen all summer long in our Overhead Camo Stretch Boardshort. The 18” length lays just above the knee, and ...

OFT MICROFIBER BOARDSHORTS WITH DWR Be seen all summer long in our Overhead Camo Stretch Boardshort. The 18” length lays just above the knee, and ...

Technical, articulated design Full grain leather inner knee panels Multiple stretch-zones, including a hidden rear flex panel and L Knee-panel...

The Shift Assault Pant offers excellent comfort and mobility thanks to its articulated design and the clever use of stretch panels in high stress a...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

Pants 600D polyester main body construction provides excellent durability Articulated design in the hip and knees conform to the rider while in...

Pants 600D polyester main body construction provides excellent durability Articulated design in the hip and knees conform to the rider while in...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

The 3LUE Label Pant radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. The 3LUE (Blu...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the perfect ba...

The Shift Blue Label Pants are made from premium material for a comfortable fit while riding. Excellent design combined with quality materials and ...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...